Steve Cook
Steve CookPartner, President & CEO
Steven began his career in the automotive industry, responsible for all operations at one of the nations largest volume dealerships. This is where he recognized and focused on delivering the very best customer service practices.
Steven took these key marketing values to a management role at Finning(Canada), Largest Caterpillar dealer globally. Sixteen years in the Heavy/Industrial Equipment industry specializing in sales and marketing prepared Steven for introducing a dedicated service model to the equipment industry with newly developed programs and products ensuring the very best and professional experience for both the dealer and their clientele.
Cliff Neufeld
Cliff NeufeldPartner, Chief Operations Officer
Cliff is a corporate executive with over 36 years of experience working in all stages of business from start-up to corporate management focused on driving innovation and design of services and execution of disruptive business models. Cliff brings extensive experience in management, operations, business development, and client engagement as well as deep understanding of the heavy equipment, large fleet management, HD equipment maintenance and machine telematics (M2M) industries with an emphasis on strategic management, and operational excellence within high growth companies.

Our Valuable Team Members

AdministrativeDeal Desk
Our deal desk is where all the action happens with our clients. Call them anytime at 1-866-691-4499
Peter Derry
Peter DerrySales
Peter is responsible for our Repair Finance Sales